THE WEEKND x BEAT SABER
Working with Reality Labs and Special Guest, Meta’s bespoke VR/AR/Metaverse creative agencies, Ultramode creative directed the launch to The Weeknd’s innovative collaboration with No1 selling VR music game, Beat Saber. As well as creative consulting on the bespoke game design for The Weeknd’s music pack release, the project featured films, teasers, influencer social activations and artwork concepted and creative directed by Ultramode working with the world-renowned music art illustrator, Robert Beatty.
