Working with Reality Labs and Special Guest, Meta’s bespoke VR/AR/Metaverse creative agencies, Ultramode creative directed the entire launch to Lizzo’s innovative collaboration with No1 selling VR music game, Beat Saber. Driven by choreography, the concept became a collaboration with legendary choreographer, Sean Bankhead (Lil Naz X, Cardi B, Normani, FKA Twigs).
As well as inputting on the bespoke game design for Lizzo’s music pack release, the project featured films, teasers, influencer social collaborations. Cover art was also concepted and creative directed by Ultramode.