CHILDISH GAMBINO x PIXEL 3

Ultramode creative directed the experiential design for the art and tech collaboration between Childish Gambino and the Google Pixel 3 at Coachella 2019.

Brighter In The Dark was a temple of sight and sound. Both an art installation and brand activation creating an immersive one of a kind experience soundtracked by Childish Gambino.

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THE PORTAL
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SOUND 


Half of the pyramid was about sound  connected to sight. Merging acrylic with transducers created ethereal suspended sheets of sound. The result: the deepest immersive experience into Gambino's music sounds.
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SIGHT

The other half of the pyramid was about sight connected to sound. By using the laser beam which reacts to Childish Gambino's sound, it created a connection between Donald Glover and his live show. The laser is surrounded by reflective water adding depth and supporting the black reflective look of the exterior of the installation. 
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